Too Many Leads, Too Few Jobs?

Stop Chasing Leads That Don’t Convert

Stop Chasing Leads That Don’t Convert

Stop Chasing Leads That Don’t Convert

More spend doesn’t mean more sales. Top remodelers are shifting from volume to quality—focusing on what actually drives revenue. This white paper explores how top contractors are adapting—cutting waste, improving close rates, and investing where it counts.


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Contractors Are Spending More Than Ever—And Closing Less

Contractors Are Spending More Than Ever—And Closing Less

Most contractors are stuck in a loop: rising costs, low conversions, and platforms that overpromise and underdeliver. The result? Bloated ad spend and burned-out sales teams.

Here’s what’s happening in the industry:

Lead costs have surged 35% in 3 years—but close rates haven’t

Homeowners are browsing, not buying—low intent is dragging down sales

Key metrics like GSLI and NSLI that track real ROI

How to cut through lead noise and find sources that convert

Few contractors track GSLI or NSLI—so they can’t tell what’s working

New strategies top remodelers are using to grow profitably

High performers are shifting from volume to quality-focused strategies

Learn How to Turn Leads into Booked Jobs Today

What Smart Contractors Are Doing Instead

What Smart Contractors Are Doing Instead

Prioritize Intent, Not Just Volume

Look for lead sources that verify contact info and behavior—like quote requests or time on page—not just form fills.

Track the Right Metrics

Measure success using Gross and Net Sales from Lead Investment (GSLI & NSLI), not just cost per lead.

Measure success using Gross and Net Sales from Lead Investment (GSLI & NSLI), not just cost per lead.


Measure success using Gross and Net Sales from Lead Investment (GSLI & NSLI), not just cost per lead.



Test Alternative Lead Sources

Don’t rely solely on big platforms. Niche providers can offer exclusive, better-qualified prospects.

Don’t rely solely on big platforms. Niche providers can offer exclusive, better-qualified prospects.


Don’t rely solely on big platforms. Niche providers can offer exclusive, better-qualified prospects.


Track the Right Metrics

Measure success using Gross and Net Sales from Lead Investment (GSLI & NSLI), not just cost per lead.

Test Alternative Lead Sources

Don’t rely solely on big platforms. Niche providers can offer exclusive, better-qualified prospects.

Track the Right Metrics

Measure success using Gross and Net Sales from Lead Investment (GSLI & NSLI), not just cost per lead.

Test Alternative Lead Sources

Don’t rely solely on big platforms. Niche providers can offer exclusive, better-qualified prospects.

Want to see real data and proven strategies?

We’ve put together a white paper breaking it all down—metrics, case studies, and the playbook used by contractors turning leads into actual revenue.

Get the Free White Paper