Too Many Leads, Too Few Jobs?
Contractors are spending more than ever on leads—yet many still struggle to hit sales targets. The problem isn’t just the cost. It’s how few leads actually get issued to sales—and how many never convert. This free guide explores a smarter way to drive growth: by improving GSLI (Gross Sales per Lead Issued) through better lead screening, verification, and intent tracking.
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Most contractors are stuck in a loop: rising costs, low conversions, and platforms that overpromise and underdeliver. The result? Bloated ad spend and burned-out sales teams.
Here’s what’s happening in the industry:
Lead costs have surged 35% in 3 years—but close rates haven’t
Learn How to Turn Leads into Booked Jobs Today
Prioritize Intent, Not Just Volume
Look for lead sources that verify contact info and behavior—like quote requests or time on page—not just form fills.
Want to see real data and proven strategies?
We’ve put together a white paper breaking it all down—metrics, case studies, and the playbook used by contractors turning leads into actual revenue.
Get the Free White Paper
